We get a lot of emails asking for advice about how to land more paint jobs and unfortunatly there is no one magic answer.
However with that being said, there are many things you can do to give yourself a better shot at winning the prize. One of which is to “Increase the value of your offer.”
Homeowners now-a-days are value conscious and they want to get the biggest bang for their hard earned buck…
Here are three surefire ways to add value to your painting services, and increase your close rate.
- Offer a WRITTEN Warranty - This may seem really simple, yet very few painting contractors actually do it correctly.
It’s one thing to tell potential clients that you stand behind your work by listing it on the contract, BUT if you write out the details of your warranty and highlight it on a separate page, all by itself, you will get a far better response.
Take the time to create it and lay it all out on a sheet of letterhead… Make it look official, like it’s something your company takes very seriously and stands behind. (which it should be)
- Offer FREE Color Consultation - One of the biggest fears homeowners face when they decide to paint is choosing the right color.
Taking the time to put together a simple color consulting presentation goes a long way in building a relationship with the homeowner. You can outline which colors bring out which moods… You could explain how different colors have different kinds of energy… Which colors and sheen’s work good together and which are “in style.”
Gathering this kind of data is easily accomplished by spending some time at the professional paint store talking to the manager.
- Offer to Stage The Furniture for FREE - Furniture staging is a GREAT added value and it’s really easy to learn.
You can pick up one of the many books from Amazon.com or your local book store and learn all you need to know in just a few hours.
Consider creating a short report that teaches your client how to do it themselves… (you could also use this report as a free bonus give away that you include when you submit your bid.)
Consider adding these simple suggestions to your business and see what kind of a difference they will make. Growing a profitable painting business that stands out from the crowd is about being creative and doing things that the average contractor doesn’t do.
It’s all about customer service… Providing a better value and a better customer experience.
These simple tips will help you stand out from about 95% of painting business owners in the field.
We love to hear from you so please leave us a comment about how these tips may have helped your business!